Effective Date: January 1 2019


Because respects your need for privacy and is desirous of upholding the trust that you have in us, we want you to be conversant with how we obtain, use, protect, disclose, and share, the information from and about you. In addition to describing how we do all these, this policy also details the type of data we may collect, your access options, and how you may get in touch with us regarding privacy issues.

This privacy policy is applicable to all the information we may obtain via this website as well as through our apps, widgets, mobile sites, e-newsletters, events, conferences, or any communication, which link to this privacy policy. In the event of any conflict between this policy and any subscription agreement, the subscription agreement will be deemed superior.

The decision to make use of and provide your personal data is wholly voluntary.  The type of personal data which we collect is described on registration forms used in this website, and on our mobile platforms and apps. You are at liberty not to submit the information which has been requested, or to restrict the use of cookies (please refer to our Cookie Policy), but doing so may limit the type of service you may be able to obtain from is a general audience site, and is neither targeted at nor knowingly collects personal data from minors (those under the age of 18). We strongly insist that minors do not provide their personal data to


We collect your personal data, subject to your consent, in order to customize and better provide the services which you have requested from us, or which we hold a legitimate reason is of interest to you, and to manage the relationship which we have with you.  We may collect the following information from and about you:

2.1 Personal Data

For purposes of our privacy policy, “personal data” is defined as the data which identifies you as an individual or pertains to an identifiable individual.

2.1.1 Personal Data You Submit collects personal data from you when you submit it to us. This occurs whenever you subscribe for a service, visit the site, contact our customer care personnel, create a profile, or participate in a survey, community forum, or interactive feature (e.g. chatting or sharing an article). The data which you submit to us may include: your name, telephone number, mobile number, email address, debit card number, username, and profile picture.

2.1.2 Personal Data We Receive From Third Parties

Within the limits imposed by applicable laws, we may also obtain personal data from you from third parties such as social media platforms.  Such data may consist of your personal contacts, name, purchase and transaction history, usage behavior related to certain applications, relationship with various products and service providers, and any information which your social media will share with us (e.g. username, email address and profile picture). The information which we will be able to obtain will depend on your privacy settings on the social media platform. Anytime you access site via a social media service, you provide express authorization for site to gather, store, and use such information and content as per this private policy.

2.2 Other Information

For purposes of this privacy policy, we define “other information” as any information not intended to disclose your specific identity to us. This may include: browser information, geolocation data (obtained with your permission and within the limits of the applicable laws), usage data, demographic information, aggregated information, and any information obtained via cookies and other technologies.

2.2.1 Other Information You Submit

“Other information” is collected whenever you submit it to us, and may include: your birthday, password, occupation, education, interests, and financial information (e.g. your income, investments, portfolio transactions and value, and other information), and interests.

2.2.2 Other Information We Receive From Third Parties may also obtain “other information” (e.g. demographic information and information related to social media account number, interests, and activities) from third parties (e.g. other websites).

2.2.3 Other Information Collected Automatically utilizes cookies and other tracking technologies to provide certain services or features, and to perform effectually. To learn more about how we make use of cookies and tracking technologies, please have a look at our Cookie Policy. may also be linked to sites or apps owned and run third parties, and may carry advertisements or provide content, special offers, functionality, games or applications developed and maintained by third parties, using iframes, tools, or plug-ins (“Linked Services”). These third party Linked Services may use automated means to collect information about you and your use of these features. Some of these third party sites may be co-branded with an logo, even though they are not owned, operated or maintained by us. does not accept any liability for the privacy practices of such third parties, and once you leave the site or click an advertisement, or sign up for a special offer, you should check the applicable third party privacy policy.

  1. HOW WE USE YOUR PERSONAL DATA AND OTHER INFORMATION may utilize the personal data obtained from you as explained hereunder. may utilize and disclose Other Information for any purpose, provided such information is not regarded as personal data under applicable law. Where Other Information is combined with personal data, considers this combined data to be personal data.

We may combine personal data with other information for purposes of enhancing our products and services and customizing your use experience. We may track your online activities over time and across third party websites, apps, and devices; using third party analytic providers, ad networks, advertisers and other automated means.

These, and the information which we obtain whenever you log in, may be used to better understand your usage behavior, enhance our products by tailoring them to suit your use behavior, remember your preferences, provide recommendations, and display ads which may be aligned with your preferences. To learn more about how we manage cookies, please have a look at our Cookie Policy.

3.1 To Provide, Measure and Improve Our Products and Services uses the information it obtains from and about you to deliver services and products, including: to process and fulfill your orders and subscriptions, for customer support purposes, to manage your account, to measure and enhance the services and features we provide to you, to provide you with information regarding our relationship or your transactions, to engage with you, and to enable you to share and collaborate with other users.

3.2 To Deliver Relevant Content and Recommendations uses your personal data and other information to personalize your use experience and to make it more enjoyable.

3.3 To Deliver Advertising and Interest-Based Advertising may work with our service providers to use your personal data and other information to limit the number of ads which you are exposed to, and to expose you only to ads which we believe match your interests (i.e. interest-based advertising).

Considering the limits imposed by the applicable law, will seek for your consent before using your information for interest-based advertising. To learn more about how you can opt out of interest-based advertising, please have a look at Your Rights and Choices section below.

Should you provide your mobile phone number to us, may request for your consent to send you promotional, product, or event text message alerts. Your consent to such requests does not oblige you to buy any good or service from us.

3.4 To Allow Social Sharing Functionality

Should you connect your social media account to or connect to, we may use your personal data and other information to allow you to share information between that social, media service and

3.5 To Contact You

From time to time, may send you, subject to your consent, promotional materials, surveys, market research reports, and notifications regarding our services or products. may also use your information to contact you, or to respond to your comments or to any queries or requests which you may have. Should you want to opt out of such messages or notifications, please follow the instructions in Your Rights and Choices section below.

3.6 To Protect the Rights of and Others may make use of your personal data, as we deem necessary or appropriate, for purposes of:  defending, administering, or protecting the legal rights, privacy, safety, or property of, its staff, agents, and contractors (including enforcement of our agreements and our terms of use), and of its users and members of the public; for fraud prevention and protection purposes, and for purposes of managing risk; to conform to and enforce the law or its due process, including laws outside your country of residence, contractual obligations, and our policies; or respond to requests from public and government authorities, including public and government authorities outside your country of residence, within the limits imposed by the relevant laws.


4.1 Our Disclosure of Personal Data and Other Information may share your personal data with its subsidiaries and affiliates, and non-affiliated third parties, as detailed in this privacy policy, as long as your consent has been obtained. For non-affiliated third parties, we may share the data for the purposes listed hereunder:

4.1.1 To Manage Corporate, Third Party, and School Subscriptions


In the event that you have a subscription that is paid for entirely or partly by your school, employer, or any such third party; may share your access and use information with them. Should the subscription be provided by your professor or school, may contact the professor or school to confirm the subscription, but in doing so, will only reveal limited information regarding your personal data (e.g. name and email address).

4.1.2 To Allow Third-Party Service Providers to Assist Us in Providing and Managing Our Services may share your personal data with third party service providers engaged to manage the website or to develop or deliver our products and services (e.g. those engaged to process payments, fulfill orders, personalize or deliver marketing, process statistics or data, deliver subscriptions, or for auditing purposes, on our behalf). These third parties will be bound by strict obligations to protect such data and not utilize it for any other purpose other than the specific service which they have been contracted to deliver on our behalf.

4.1.3 To Provide Co-Branded Services and Features may provide co-branded features or services (e.g. events, conferences, promotions and contests) which may be hosted by or by third party that regard, we may share some of your information with the third party, whose use of such information will be regulated by the third party’s privacy policy.

4.1.4 To Allow Social Sharing Functionality

Logging in to using a social media service account is considered to be express authorization for us to share the information which we collect from you and about you with the social media service provider, and that you understand the use of such information by the social media service will be regulated by the social media service’s privacy policy. To avoid this, please avoid connecting your social media service account to and avoid social sharing on

4.1.6 To Protect the Rights Of to and Others may during certain occasions disclose your personal data, in good faith, when we believe that doing so is necessary for purposes of:  defending, administering, or protecting the legal rights, privacy, safety, or property of, its staff, agents, and contractors (including enforcement of our agreements and our terms of use), and of its users and members of the public; for fraud prevention and protection purposes, and for purposes of managing risk; to conform to and enforce the law or its due process, including laws outside your country of residence, contractual obligations, and our policies; or respond to requests from public and government authorities, including public and government authorities outside your country of residence, within the limits imposed by the relevant laws.

4.1.7 To Complete a Merger, Sale of Assets, Or Bankruptcy

Should decide to sell part or all of its business or assets or gets engaged in a merger, reorganization, dissolution, liquidation, or transfer of all or part of its business, it may transfer your information to the party/parties and advisors taking part in such a transaction.

4.2 Information Made Public through Use of Our Services and User Privacy Settings

Some features of the (e.g. community forums and profiles, chats, tagging, rating, and commenting) are interactive and may allow you to interact with us and with other users. Using such features is bound to make any information you share to be publicly available (to other users, search engines, advertisers, third party application developers, and anyone who has access to will not accept responsibility for any information which you choose to submit and make public through these features.

  1. HOW WE PROTECT AND RETAIN PERSONAL DATA makes use of various administrative, technical, personnel and physical measures to safeguard Personal Data in its possession against accidental, unlawful or unauthorized loss, use, access, disclosure or modification. We take every reasonable measure to achieve a measure of security that is suitable for the processing risk, considering the nature of the personal data and the security implementation costs.

Nevertheless, we are not in a position to guarantee the complete safety of your information. Should you have any doubts about the security of your interaction with us, please inform us of your problem at the earliest opportunity possible, by contacting us in accordance with the instructions below. will hold your personal data for the time duration necessary for the purposes contained in this privacy policy, unless the law mandates or permits a longer retention period.


6.1 Your Choices Regarding Our Use and Disclosure of Your Personal Data provides you with many options related to our use and disclosure of your Personal Data for marketing purposes.

6.1.1 To Opt Out Of Direct Marketing from

You may opt out of receiving electronic communications from us (including surveys, notifications, or promotions from us on behalf of third parties), or our sharing of your personal data with affiliates for their direct marketing purposes, by changing your account settings through the appropriate link on the website account services page or following the unsubscribe instructions at the bottom of each email. You can opt out of direct marketing from affiliates by using the unsubscribe links they provide or following the steps in their applicable policies.

Please note that there are certain service notifications that you may not opt out of, such as renewal notices and notifications of changes to products and services or policies. If you have installed a mobile app and you wish to stop receiving push notifications, you can change the settings either on your mobile device or through the app.

6.1.2 To Opt Out of Online Interest-Based or Text Advertising

You may also opt out of online interest-based advertising by taking the steps detailed in our Cookie Policy. If you consented to receiving promotions or advertising via Text Message, you can unsubscribe from receiving Text Messages at any time by replying “STOP” to one of our Text Messages.

6.1.3 To Change Mobile App Privacy Settings

You may change the privacy settings for apps by accessing and updating privacy settings and permissions within the mobile app or on your mobile device.

6.2 How to Access, Correct or Update Your Personal Data

You can access, review, correct, update, delete or modify your registration or subscription profile information and modify your marketing preferences by contacting us, as indicated below. Most subscribers and registered users can also update their personal data online by signing on to their accounts and visiting the appropriate account management sections of our websites.

Where you have provided your consent for our use of your Personal Data, you have the right to withdraw your consent and we will apply your preferences going forward.

For your protection, we may only implement requests with respect to the Personal Data associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request. We will try to comply with your request as soon as reasonably practicable.

Please note that we may need to retain certain information for recordkeeping purposes and/or to complete any transactions you began prior to requesting such change or deletion (e.g., when you make a purchase or enter a promotion, you may not be able to change or delete the Personal Data provided until after the completion of such purchase or promotion).


7.1 Updates to Privacy Policy may periodically update this Privacy Policy without prior notice to reflect changes in our practices. Please look at the Effective Date at the top of this Privacy Policy to see when this Privacy Policy was last revised. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on our website. We will notify you by posting a prominent notice on indicating we have updated this Privacy Policy. Your use of services or your provision of personal data to us following these changes means you acknowledge you have read and accept the revised Privacy Policy.

7.2 Do Not Track Disclosure

Some browsers or other tools include “Do Not Track” (DNT) features which, when turned on, send a signal to websites you visit indicating you do not wish to be tracked across websites over time. However, since no technology standard for DNT signals has been developed or adopted to date, does not currently respond to DNT signals.

7.3 Transfers

Your Personal Data may be stored, transferred to, and processed in any country where we have facilities or in which we engage service providers. These countries may be outside your country of residence, including Kenya, and may have different data protection laws than in your country.

7.4 Collection of Personal Financial Information by a Payment Service

In some cases, we may use an unaffiliated payment service to allow you to purchase a product or make payments (“Payment Service”). If you wish to purchase a product or make a payment in such a case, you will be directed to a Payment Service webpage. Any information that you provide to a Payment Service will be subject to the applicable Payment Service’s privacy policy, rather than this Privacy Policy. We have no control over, and are not responsible for, any Payment Service’s use of information collected through any Payment Service.


If you have questions about this Privacy Policy or how we or our service providers handle your Personal Data, please contact us at

If you have a corporate or group subscription agreement, the entity responsible for the collection and processing of your personal data is the entity with whom your company, professor or school has a direct relationship.

We will respond to your questions and complaints about our processing of your Personal Data. If you are not satisfied with our response, you can contact a supervisory authority. Please do not disclose any sensitive Personal Data (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health, or trade union membership), social security numbers, or criminal background information when contacting us.