Deacons | Annual Reports

About The Company

Deacons (East Africa) PLC was previously known as Deacons Kenya Limited. It operates a chain of stores that retail children, men and women’s wear, shoes, accessories, home furnishings, toiletries, and sporting goods. It has franchised operations as well as department stores in Kenya, Rwanda, Uganda, and Tanzania, and had a footprint of 38 stores by the end of 2016.

Although it began its operations as a Marks & Spencer franchisee in 1958, it was not until 1973 that it was incorporated as a private limited company, and later on converted into a public company. Some of the brands under its stable include: Truworths, Bossini, Woolworths, Identity, Mr. Price Clothing, Mr. Price Home, Angelo, 4U2, Baby shop, Lifefitness, and Adidas. The firm’s corporate head office is located in Norfolk Towers, Kijabe Street, Nairobi. It was listed on the Nairobi Securities Exchange in 2016.


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